HOW TO GET MORE GOOGLE REVIEWS
- THE SHORT VERSION
By Building An Effective Reviews Program For Your Entire Team
For many local businesses, everything from their Google ranking to their ability to convert searchers to buyers depends on their customer reviews. In fact, your review ratings are the biggest driver of clicks in local search results. Eighty-six percent of local searchers look at reviews before choosing who to click on.
Make A Review Webpage & Link
Create a page on your website showing 3 top review sites where your customer can leave a review. Then you can include the link to that new webpage on everything from business cards, email signatures, and more! For businesses that have a Google My Business (GMB)listing you can use the link to its reviews section as well.
‘In-Store’ Customers
You can also have that same reviews webpage or your GMB page on an iPad and let customers leave a review while still at your business. You can also put your Reviews webpage link or GMB link on a flyer to give to in-store customers
Email or Text Customers
Hopefully, you are getting your customers’ email and phone numbers. If so,
you should consider contacting them about a possible review. And the sooner the better! They are much more likely to give a review for a business that is fresh in their memory
In-Store Review Request
Have your staff give out ‘leave a review’
flyers to in-store customers You can also post high-visibility ‘leave a review’ signs around your business.
On Your Website and Social Sites
Use buttons, banners, or pop-ups on your website to drive even more people to your new Reviews web page of your Google My Business (GMB) reviews section. Do the same on social and remember to make monthly posts requesting and showcasing reviews.
Get Your Staff Involved
Provide prizes or pizzas to the team member who gets the most reviews each month. A don’t forget to post a back-office leaderboard to show who is leading the charge! Or put a twist on the contest and give your team a prize if they can beat that competitor’s number of reviews.
Showcase Your Reviews
And lastly, you definitely need to be showcasing your best reviews. There are many ways to do this; your website, social sites, in ads, on menus, on tour outdoor signage – you get the idea
